No packages
Competitors will sell you a tier with a list of deliverables. What the list never mentions is quality, or any distinction between industries. A high-budget video campaign makes sense in some sectors and is money burned in others.
Social Media
Social media is a list you no longer pay postage on.
Audience building and brand presence on the channels that suit your business, done hands-on rather than handed over as a strategy document.
Social marketing sounds fun. It is mostly work.
Behind the enthusiasm there is a plain truth: keeping a social presence running well is a lot of work, consistently, for a long time. That is why it needs someone whose job it is. We do not hand over a strategy and a to-do list and wish you luck — we do the work.
If you have been in marketing a while you will remember that every business was told to build a list. Social is that list, except you no longer pay for the mail server. The value is the same: a group of people who have told you they want to hear from you.
What this is not
It is not filling a feed with offers and new product announcements. That is spam with better typography, and it burns the audience you spent money building. The work is connecting with current and potential customers around things that are genuinely worth their attention, and looking for the material that spreads on its own.
Brand value compounds. We have all argued with a friend about a brand at some point; we have all recommended the telecom provider that actually answered the phone. That loyalty is what produces repeat sales and word-of-mouth promotion you never have to pay for.
What the work covers
- Choosing the channels that suit your business rather than all of them
- Profile and page setup and optimisation
- Ongoing posting, community management and response
- Identifying and building on content that travels
- Integrating sharing, liking and social sign-in properly into your site, so visitors can actually pass your content on
- Reporting on what the activity produced
Worth knowing
- 49% of shoppers have made a purchase based on a recommendation through a social property — Razorfish
- 51% of consumers are more likely to buy from a brand they follow — iModerate
- People who follow brands are 60% more likely to recommend them to friends — iModerate
- 43% of us seek advice from a friend, family member or colleague before buying — GfK MRI
- 34% have used social media to air their feelings about a company — 26% to complain, 23% to share something they like — Harris Poll
Our approach
One size does not fit all
Measured on revenue
We do not report social traffic as though it were the result. The measure is the return the activity generates for the business, which is a harder number to produce and a more honest one.
Any size of project
From e-commerce catalogues to a site selling two products. Start-up, sole trader or established business — across health, financial, non-profit, entertainment and travel.
Accreditations
Our certificates
Want social handled properly?
Write to us directly — no forms, no call centre. You will reach the people who would do the work.