That is where the name came from, and it is still an accurate description of the whole business. Onketing is the online marketing practice of RV Media Solutions Pvt. Ltd.
Onketing was started to offer serious online marketing to small and mid-size companies that had no in-house marketing knowledge and no realistic way of buying it. At the time the choice was between agencies priced for enterprises and freelancers who disappeared halfway through a project. We wanted to be the option in between: every project treated with the same care, and priced so that a business without a marketing department could still afford it.
That is why we work with a limited number of clients. It is not a sales tactic — it is the consequence of having one senior strategist review every piece of work before it goes out. Growing the client list past that point would mean dropping the review, and the review is the product.
Strategy and execution are deliberately held apart. One senior strategist plans each engagement, agrees the objectives with you, and keeps checking the work against them. Specialists in each discipline — search, paid media, social, content and link acquisition, analytics — carry it out.
The practical effect is that you deal directly with the person who planned your campaign rather than an account manager relaying messages, and that the specialists working on your account are people who do that one thing all day.
Clients across the United States, United Kingdom, Canada, Australia, Hungary and India. Projects have ranged from an e-commerce catalogue of more than 50,000 products down to a home-based business selling two, across health and supplements, legal, financial, e-commerce and retail, interior design, entertainment, travel and non-profit. On occasion we have worked free of charge for start-ups worth helping.
To find innovative and economical strategies in online marketing, and to give clients a comprehensive plan that shows tangible results as a steadily growing return on every investment. Our growth as a company depends on the success of our clients, which is why we treat every client as a partner rather than an account.
To focus on the bottom line rather than on individual channel metrics, to maintain the same standard of work at every step regardless of project size, and to be straightforward about what is working and what is not — including when the honest answer costs us the upsell.
Onketing was founded by Rahul Makhija, who has worked on the web since 1999 — back when most visitors were still on dial-up. He built his first website in 2004 and grew it to 38,000 registered members within six months, which is where the interest in marketing rather than just building things started.
He holds an MBA with a specialisation in Marketing from Mumbai University, and a Bachelors in Business Management Studies, also specialising in Marketing, from the same university. He is certified by SEOCertification.org.
He works across design (Photoshop, Illustrator, After Effects), development (HTML, CSS, PHP, MySQL) and online marketing (SEO, paid search, social, landing page optimisation). That range matters more than it sounds: it means a campaign discussion can be held in marketing terms with a managing director and in technical terms with their developer, without anything being lost in between.
Alongside the client work he runs vedicmathsin10days.com, a free mental-arithmetic course with subscribers in more than 89 countries, maintained as a hobby — and, as it happens, one of the case studies on this site.
No forms. Write to us directly and you will reach the people who would do the work.