The first page for your own name should reflect your actual business.

Anyone can say anything, and it stays there

An old piece of press suddenly ranks for your brand name. A review posted by a competitor sits directly beneath your own listing. Somewhere else a genuinely unhappy customer is describing their experience to anybody searching for you. Any of these can affect sales and erode brand value, and none of them resolve themselves.

Your brand needs attention in two places, and they need different handling, so we treat them as two pieces of work.

In the search results

We create genuine content on your own site and on social properties, and work to get it ranking for your brand and product terms. The aim is not merely to push a bad review down — it is to make sure the first page for your own name is occupied by material that accurately represents the business. In practice that covers content creation, link building, press release distribution and, where it is warranted, microsite creation.

On social media

We monitor more than 50 social platforms for mentions of your brand and products, using tools built for the purpose, so that something said about you is noticed while it is still small. Where there is a real complaint behind it, it is handled professionally — which usually resolves the problem better than any amount of ranking work.

This is worth doing before anything goes wrong as much as after. Preventative work is considerably cheaper than recovery, and there is no faster way to lose control of a brand conversation than to join it late.