Being invisible in search is costing you more than SEO would.
Technical work, content and link acquisition, aimed at the keywords that bring business rather than the ones that look good in a report.
Why organic search is worth the effort
If you run a good business but do not appear in the top ten results for most of your keywords, you are leaving money on the table for a competitor to pick up. Even in a small market that can mean several thousand dollars a month in business going elsewhere, every month, quietly.
Working with us gives you an online marketing department if you do not have one, and a search department if you already do. We work as part of your team rather than as a supplier at arm's length.
Where we focus
Research is the part most agencies skip. We run our own tests, read the external research as it comes out, and apply what holds up. The work then splits into three strands:
- Technical and on-page. Making sure a search engine can crawl the site and understand what each page is for — titles and descriptions, heading structure, internal linking, duplicate content, canonicalisation, redirects, sitemaps and structured data.
- Content. Identifying what is missing, what is thin, and what is trapped inside an image where no search engine will ever read it.
- Off-page. Earning links from places that are actually relevant to your industry, with attention to link velocity, diversity of source and anchor text, and the quality of the linking page rather than the raw count.
Rankings are the mechanism, not the goal. Once you are visible in the top results the second-order effects start — citations from bloggers and writers in your industry, better conversion from every other channel, and the credibility that comes with simply being where people expect the leader in a field to be.
Worth knowing
- 77% of search users choose an organic result over a paid listing when searching, and 67% when purchasing — Intraspin
- 39% of users believe the companies returned among the top results are the leaders in their field — iProspect
- 75% of internet users have an intent to purchase when using search engines — RedCroix
- 57% of shoppers begin their online research with a search engine — PowerReviews
How an SEO engagement runs
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Client analysis
We work with you to understand the business, the goals, what makes the company different and what it actually sells. Everything after this depends on getting it right.
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Keyword research
Using several research tools plus competitive data, we build out the full set of candidate keywords — from your knowledge, from our own discovery, and from what competitors already rank for.
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Keyword selection
We select the terms most likely to convert, and split them into short-term and long-term groups. Some keywords take so long to rank that they cannot be justified for a start-up, and we say so rather than billing for the attempt.
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On-page optimisation
Changes to the site itself so search engines can read it properly. We either make these directly or hand your developer a specific report.
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Off-page optimisation
Link acquisition, plus the basic social presence that matters in some industries more than others.
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Monitoring and reporting
Monthly review against the goals we set, adjustments to strategy, and a report you can audit rather than admire.
Our certificates
Want to know what organic search could be worth to you?
Write to us directly — no forms, no call centre. You will reach the people who would do the work.