The online marketing results we have achieved for clients

About the client

Dermatend.com is the official site selling the Dermatend product through the platform provided by Amazon.com. As a brand, Dermatend is well known in several markets, particularly the United States, the United Kingdom and Canada.

Objectives

Recover the brand term from an affiliate

Dermatend.com, the official site, was ranking third in the US, UK, Canada and India, while Dermatend.net — an affiliate site — held first place. The company was losing the traffic, losing the sale, and paying the affiliate commission on top. To cope, it was spending heavily on Google AdWords bidding on its own brand name.

Rank for the category

Rank Dermatend.com for keywords around skin tag removal and mole removal, with particular focus on “home” variants.

Fix the paid search account

Clean up a PPC campaign running across eight countries that was costing the company a great deal of wasted spend.

What we did

Brand term

We analysed the problem end to end, researched the top ten sites ranking for the Dermatend keyword, and ran a detailed backlink analysis on both dermatend.com and dermatend.net. The problem appeared solved within two weeks — then the gain reversed. On review we found that the previous SEO company had made a significant error and missed an important factor entirely. Once corrected, Dermatend.com held the first position continuously for the following eighteen months.

Category rankings

Our on-page audit found the site already well optimised but with no link building strategy at all. We built one, earning quality links through content marketing and by promoting the product on the right platforms rather than the convenient ones.

Paid search

The account was a single campaign spanning eight countries with no tracking to show which of them was profitable. We split the campaign by country, which cut cost sharply while holding cost per acquisition steady, then added monthly negative keyword analysis, ad testing, CPA optimisation and budget and bid management.

Results

The brand term project took six weeks. The keyword was not especially competitive, but it needed careful handling because of the techniques the previous agency had used. The client saves roughly $3,000 a month that had previously gone to the affiliate.

• Traffic from Google up almost 120% — around 12,000 new visitors a month — within eight months
• Traffic from Yahoo up almost 200% within eight months
• Traffic from Bing up almost 200% within eight months

Paid search

• Cost fell sharply once the under-performing countries were separated out
• Click-through rate improved by 38.11%
• Conversions up 155.41% while cost rose only 110.90%
• Cost per conversion down 14.56%
• Conversion rate up 58.87%

About the client

Redstone is an independent, family-run catering equipment supplier with years of experience supplying the catering and hospitality industry. They specialise in sourcing restaurant and bar equipment, light kitchen catering equipment, janitorial products and paper disposables, with a range covering cutlery, crockery, glassware, tableware, foodservice, bar products and utensils.

Objectives

Redstone was a start-up when they approached us, looking for the right strategy to grow the business and the brand. They wanted to test us on paid search through AdWords first. After seeing results there, they extended into SEO to build brand presence across the keywords that mattered to them.

What we did

Paid search

Being a start-up, we began at ground level: installing conversion tracking correctly, linking the account to Google Analytics, and — most importantly — doing the keyword research and structuring the campaign by product category. Once real conversion data existed we could monitor and improve against it, with monthly negative keyword additions, ad testing, bid and budget management, and scheduling to reach the right audience at the right time. We also fed back competitor pricing research so the client could sharpen their own product offering.

SEO

The SEO campaign was built around the top converting keywords from the paid data. We worked through on-page optimisation — the Magento platform required some modifications — and simultaneously started link building, focusing on industry-specific and B2B links from suppliers.

Results

Paid search — first seven months

The campaign was profitable within a few months and the client broke even on it.

• Click-through rate up 36.28%
• Conversions up 322.22%
• Cost per conversion down 59.11%
• Conversion rate up 186.20%

SEO — first year

• Traffic from Google up almost 918.28% within one year
• Traffic from Yahoo up almost 323% within one year
• Traffic from Bing up almost 893.41% within one year
• Ranking in the top three for the major keywords requested at the outset

In the client's words

Raj Batra is the founder of Redstonecatering.co.uk. We worked closely with the company and he recorded this for us.

About the client

Freestyle Customs was created with the aim of making the highest-quality MMA gear at the most affordable prices. They spent several years creating, testing and refining the fight gear line, and the resulting products set a standard for MMA training, protective and fight gear.

Objectives

Freestyle Customs specialised in Brazilian Jiu Jitsu products and found the paid search market highly competitive. They wanted organic presence for their product keywords instead.

What we did

The market was competitive, so we worked on both on-page and off-page factors. A substantial amount of the site's text sat inside images and was invisible to search engines, so a number of content changes were made to fix that. We then built a link strategy covering four major pages across a year.

Results

• Traffic from Google up almost 1,035.26% over eighteen months
• Traffic from Yahoo up almost 146.3% over eighteen months
• Traffic from Bing up almost 76.32% over eighteen months

In the client's words

“I own an online martial arts gear store in the United States and I had been in business for two and a half years. I felt like I had a great product, but no one really knew my company existed online. Starting out I began to pay Yahoo and Google for pay per click, which definitely began to drive customers to my site, but it was very expensive and I was still not getting very many sales.

So I was referred by a friend, who was already getting great results, to try out Onketing. As I began working with Onketing, my site began to move up the ranking almost immediately and sales started to trickle in. Within about 90 days I was seeing many of my key word searches on the first page of Google and Yahoo, and many within the top three listings. With my site now being found by potential customers on the first page of the major search engines, sales have begun to happen every day. I went from under a thousand dollars per month to almost $50,000 in the first four months of 2012. If you are looking for a professional company that understands search engine optimisation at a very affordable price then Onketing can help you take your online presence to the next level.”

— Tres Weatherford, Freestyle Customs

About the client

Biogetica.com is one of the top sites in the US offering homeopathic and ayurvedic medication to people around the world, alongside free and paid consultation on a range of ailments. The company brings together doctors, healers and scientists from a number of traditions — allopathic, Chinese, ayurvedic, Tibetan, homeopathic, yogic and biotech — in one practice.

Objectives

Turn around in-house SEO

Biogetica had been handling SEO in house with help from a consultant, but after more than a year of average performance they came to us wanting substantial change.

Control paid search spend

Daily spend was running at around $900 with no proper monitoring and no regular optimisation. The account was disorganised, with little attention paid to keyword match types.

Clean up the brand results

Several negative reviews were ranking for the brand name and affecting sales. They needed the first page of results for their brand and product keywords cleaned up.

What we did

SEO

AdWords and Analytics data showed clearly which keywords had performed over the years, so we started with the top five categories. The client then handed us a contract covering 1,000 keywords, and we built a long-term link strategy covering the majority of categories with the emphasis on return from organic traffic rather than raw volume.

Paid search

For the first six months the goal was to reduce cost while holding sales and conversion rate steady. We launched several new campaigns and restructured the account so the data was actually legible, then pushed cost down further. Monthly work covered negative keyword additions, ad analysis for conversion, and broad keyword analysis for bid and budget management.

Reputation

We created new content on networking and social hubs and pushed the client's own social properties into the top positions for their brand terms.

Results

• Traffic from Google up almost 135.07% over eighteen months — roughly 44,000 additional visitors a month
• Ad cost down 50% in the first six months while sales held level
• Ad cost down a further 50% over the following six months through continued testing
• Click-through rate up 17.54% after six months, and a further 64.91% after twelve
• Cost per conversion improved 26.24% within a year
• First page brand results cleared of negative reviews, with the client's own social properties occupying them instead

In the client's words

“I am really thankful to the Onketing team. I was delighted with the way they handled communication with me and my staff and we always got instant answers to most of our queries. It has been only four months since we hired them and I am glad to say that I have doubled my expenditure on SEO considering the results they produced for us.”

— Apurve Mehra, CEO, Biogetica.com

About the client

Joey Gilbert & Associates was formed with one thing in mind: delivering the highest quality legal representation across all areas of the law, through efficient, aggressive and honest lawyers.

Objectives

The firm wanted online presence across several cities and practice areas — not only local ranking through Google Places, but in organic results as well.

What we did

We created and optimised the Places pages and worked on citations through local directories and listings, then built a campaign of more than 100 keywords covering every local term across the firm's cities and practice areas.

Results

• More than 54 keywords ranking in the top three on Google
• More than 68 keywords ranking in the top ten on Google
• More than 29 keywords ranking in the top three on Bing
• More than 37 keywords ranking in the top ten on Bing

About the client

Inlines Corporation is one of India's oldest and best respected interior design firms, leading the field since 1952, with a reputation for delivering projects of unique design and quality within budget.

Objectives

Inlines wanted a website that was easy to navigate and displayed their portfolio clearly, then wanted it marketed through SEO and paid search to find new customers.

What we did

Once the site was built to the client's requirements we began with paid search, focused on the two major cities they covered. In parallel we started SEO, creating content targeting a set of keywords through both channels at once so the main features of the practice were highlighted consistently. For SEO the emphasis was on links from social media and local directories.

Results

Paid search

• Click-through rate up 226.04%
• Lead generation rate up 20%

SEO — within four months

• More than 5 keywords in the top three on Google
• More than 21 keywords in the top ten on Google
• More than 8 keywords in the top three on Bing
• More than 9 keywords in the top ten on Bing

About the client

DVDLink.ca was one of the largest DVD rental sites in Canada. Its main selling point was offering not just films but games for Wii, Xbox and PlayStation, and it carried the largest Blu-ray collection of any of its competitors.

Objectives

DVDLink.ca had tried two companies before coming to us. After more than eighteen months in business their presence online was negligible, with most custom arriving by word of mouth or direct promotion. They had a strong proposition but could not get near the top of the search results to make the brand stand out.

What we did

We researched the market and competition carefully and settled on two strategies. First, because competition was tough and the Canadian market had not yet moved heavily to searching online for DVD rental, we selected only the top keywords capable of delivering meaningful traffic — high relevance, high volume — and built dedicated landing pages for some of them. Second, given the very large number of film and game pages, we worked on on-page optimisation to capture long-tail keywords, bringing in the right audience and connecting them with what DVDLink.ca actually offered.

Results

Within a year traffic tripled, from roughly 1,200 visitors a month to 3,900. The client became far more visible, ranking highly for closely related terms, and brand value rose with first position on a number of keywords.

In the client's words

“Excellent service from Onketing. Previous companies that I hired didn't bother explaining my queries or being ready for active discussion on urgent matters. Onketing really know how to do business — not only were they there to help me out with every small query whenever I had one, but they showed excellent results. Ranking number one for a term like ‘DVD Rental’ really helped our business grow.”

— Gursewak Sran, CEO, DVDLink.ca

About the project

Vedicmathsin10days.com is our founder's personal website, offering a free course to improve mental arithmetic. It is run as a hobby and has subscribers in more than 89 countries, most of them students preparing for the GMAT.

Objectives

Rank the site in the top ten results for the main terms — vedic math, vedic maths, vedic maths course.

Results — within six months

• Traffic from Google up 904%
• Traffic from Bing up 128%
• Traffic from Yahoo up 137%