What is Email Marketing?

To express in simple terms, email marketing acts as direct mail on the online space. A person's email id acts as an address where promotional messages are sent. Email Marketing is a classic replacement of direct mail, which is cost effective, highly responsive and provides easy communication by using the latest technology. Email marketing is used for the purpose of newsletter, infomercial messages and for CRM (customer relationship management) purposes.

Our Achievements

We have worked with various companies in creating automatic email marketing solutions which has helped them increase sales and improve customer relationship. We have also worked with clients who wanted to have specific email campaigns which informed about new products or special offers. For most of our email campaigns, open-rate has been around 27% with a click through rate of 26%.

Our Process

Depending on the need of the client we execute the email marketing strategies. We create programs to ensure automatic solutions, if possible. With our experience and expertise in email marketing we ensure that the emails are delivered in inbox rather than spam.

Except the technical details, we work with the client to create effective emails campaigns which will result in higher response rate. We have a process through which A/B technique(different emails are sent to small group of customers and better performing email text is chosen) is carried out, using this data, email is improvised and sent to the rest of the email list. In case of automatic email delivery system we continuously test and tweak the message in order to have the maximum benefit.