What is Affiliate Marketing?

Affiliate marketing is mainly for companies which are offering products or service over the internet. It involves marketing to affiliates who will promote your product either on their website or through other online marketing techniques, for a percentage of commission or fixed amount, hence it is also know as Pay For Performance. The process is difficult as reaching out to those affiliates who can generate huge revenue for you can be a long and tedious process if a person does not understand the working mechanism.

Our Achievements

Having worked with several mid-sized company we have created highly successful affiliate campaigns which boast of more than 2000+ affiliates and recurring revenue stream for most of our clients. We have worked with several affiliate networks including specialized affiliate network which focuses on specific industry.

Our Process

Affiliate Marketing can become a costly affair with minimal results if the right steps are not followed. Our process begins by understanding the USP (unique selling proposition) of our clients and messages which sparks a cord with their customer. This step is important as it helps in future planning and strategical planning for our efforts in the right direction.

Network Registration

Affiliates are normally found on Affiliate Network Sites, therefore they offer the best opportunity to tap new as well as existing affiliates. Based on the type of industry we register our clients with a general affiliate network and a specialized affiliate network. This is important to create awareness about our affiliate campaign. Specialized networks provides a huge opportunity to find relevant affiliate, but is again more competitive in nature, specially compared to global offers. However, we used effective promotional techniques which has produced great results in the past. In some rare cases, we also suggest having an inbuilt affiliate campaign.

Landing Page Optimization

Affiliates understand that just driving traffic to our client page is not going to get them effective commission. Successful affiliates are smart enough to understand that a site which pays low commission but has higher opportunity to convert due to its landing page is going to generate more sales compared to the site which has high promotion but a poorly designed landing page. Hence, our prime focus is to work with the client to improvise or create a specialized page which can be used for affiliate marketing.

Creation of Ad/Banner .

Affiliates prefer if they have ads/banner which have already worked. Based on our experience and specialized testing done by us we create successful banner, ad text and email campaigns which can be used by affiliate. This not only assures that the right message is being send across but also helps in creating favorable response from our affiliate marketing efforts.

Recruiting Affiliates

Under this step we inform potential affiliates about our campaigns. We use our proprietary program in order to find these affiliates and guide them with the necessary steps in order for them to be setup. Affiliate Directory submission is also carried out in order to make sure that our campaigns have necessary awareness on the online platform.

Creation of Affiliate Page

One of the best ways to recruit new affiliate if by creating a affiliate page on the website which inform the affiliates of the opportunity available by enrolling into your affiliate program. Affiliate normally looks for affiliate program on the main website which they would like to promote. Missing out on this option is one of the most common mistake. We make sure that Affiliate page is clear and highlights the benefit of joining the program.

Reporting And Expansion

We send our client monthly/weekly reports informing them about the results produced by affiliate marketing and also analyze the data to explore new marketing opportunities. Based on the performance, we tweak our strategy and continuously look for expanding into other networks which offer better opportunity, this is carried out in steps in order to make sure that the implemented strategies have worked and only then we move ahead.