What is SEARCH ENGINE OPTIMIZATION?

Google gets around a 3 Billion (approximate) searches per month, and everybody in business is looking to grab a small pie out of this. SEO or search engine optimization is simply to rank or show your website details on google whenever someone searches for a keyword relevant to your industry. Every search engine (Google, Yahoo, Bing, etc) has its own algorithm to rank any particular website for a specific keyword. Nobody except the search engine companies know how this system works, but based on various trial and error method, companies like us and many other have found certain key variable which search engine (Google, Yahoo, Bing, etc) considers to rank your website for a particular keyword.

Our Achievement

(Keywords are not mentioned due to confidentiality of the company)

Keywords	Search Engine	Competition	SEO Traffic (Monthly)	Previous Rank	Rank Achieved
Keyword 1	Yahoo	2,31,000	6,200	10	3
Keyword 2	Google	4,37,000	14,800	605	8
Keyword 4	Google	1,760,000	27,100	283	9
Keyword 5	Google	4,40,000	14,800	201	9

Our Process

We have a unique process for SEO, which has produced great results for our clients. This process has been developed after more than 2+ years of continuous testing and analysis across various search engine. The process is customized to meet the demand of each client but the over lying strategy remains the same. Our basic process as far as the client is concerned is as follows:

Keyword Research

SEO or SEM strategy is the game of keywords. The more analysis one does in this stage, the more it helps in proper planning and keyword targeting. We use data from Google and other search engine to create a large list of keywords which are relevant to the business or customers that our clients want to target. With the help of these tools we are able to generate more than 3000+ keywords for even small businesses, which helps us in creating a strong base for future strategy and execution.

Competition Analysis

Highly important for those businesses which are beginning to explore the opportunities of online marketing. We use specialized tools to analyze competition website, keyword, traffic, demographic, etc. This helps us in understanding the clients business and the scope available in that specific industry. Using this data several other marketing avenues can be explored, however in the SEO process it helps to capture more keywords which may be relevant to the business of our clients.

Keyword Targeting

After a large list of keywords have been analyzed, they are scrutinized to match certain criteria before we begin our SEO work. The main factors which we consider are,Keyword Search Numbers and SEO Competition which helps in shortlisting those keywords which can be targeted in short term, as well as in long term. This process is detailed as it involves lots of research in order to avoid any mishap at a later stage. Careful planning and cross checking is done to make sure that maximum result is derived by clients.

Introductory Stage

In this stage we carry our certain routine work before we begin the project. These steps help our client in the long term. Some of task carried out in this stage involves site-map creation, avoiding problems relating to duplicate content, submission of website to small search engines (except Google, Yahoo & Bing), etc.

On-Page Optimization

As mentioned earlier, based on 2+ years of research we have refined this process. After careful analysis and studies we understand what changes are to be made on our clients website in order to have higher ranking. Of course, on-page optimization is not enough, it only helps Search Engine understand what is the page about and thus helping in higher ranking to a certain extent. We work with the clients on the On-page optimization in order to make sure that the site usability or user-friendliness is not affected in any manner.

Off-Page Optimization

This is one of the key areas in regards to search engine optimization and there are various factors that needs to be considered such as - anchor text rotation, steady link building approach, dofollow links, type of link, PR of link, etc. For users not familiar with SEO this may sound Greek and Latin and that is essentially our role, to simplify this process by working on it and providing continuous results. We have developed proprietary tools to handle this task which ensures genuine results for our clients. We constantly interact within the SEO industry and stay up-to-date in regards to various process and technique, which ultimately helps us in providing the best result for our clients.

Monitoring & Improvement

We monitor your result on monthly basis and provide our clients with reports which measures the rank improvement, increase in traffic, etc. We work with our client to understand the course of action, if any change is required. We our-self monitor the results to ensure we are on the right track and make appropriate changes so that clients do not need to worry about their SEO. We strongly believe in continuous learning and improvement and provide valuable and noteworthy information which can be used by our clients as well as others.